June 08, 2004
Summary Of Reader Survey Responses
We're not up for a detailed analysis of the results of our reader survey, which concluded yesterday after 173 people responded, but we wanted to at least take a quick tour through the top responses to each of the questions. Interested readers can view the full summary of the survey if they feel compelled to know some of the other levels of response, or want to get a jump-start on further discussion.
Obviously, the primary reason for conducting this survey was to get a sense of where this site might be in terms of potential contributions from our readers on a regular monthly basis. As with all of the other questions in the survey, for our purposes in this post we have only included the top response to each of those funding-relevant questions. Inevitably, of course, we will go into more detail on that particular aspect of the survey later on.
For now, here are the top responses to each of the 25 questions presented in the survey, taken from the above-linked summary report.
What is your age?
All 173 respondents answered this question. Of them, 108 -- or 62.4% -- were between the ages of 26 and 45.
What is your gender?
All 173 respondents answered this question. Of them, 127 -- 73.4% -- were male.
What is you annual income?
All 173 respondents answered this questions (although 10 of them chose the "refuse to answer" option). Of them, 45 -- or 26% -- make between $20,000 and $39,999 per year.
Where do you live?
All 173 respondents answered this question. Of them, 55 -- or 31.8% -- live in Southeast Portland.
Where did you first hear about Portland Communique?
Only one out of the 173 respondents skipped this question. Of those who answered, 63 -- or 36.6% -- said they had first learned about this site through another website.
When did you first start reading Portland Communique?
Only one out of the 173 respondents skipped this question. Of those who answered, a whopping 92 -- or 53.5% -- said they first started reading this site sometime between January and June of this year.
How often do you read Portland Communique?
Only one out of the 173 respondents skipped this question. Of those who answered, 57 -- or 33.1% -- said they read this site once a day.
Have you ever referred someone else to an item on Portland Communique?
Only one out of the 173 respondents skipped this question. Of those who answered, a whopping 129 -- or 75% -- said they had referred someone else to an item here.
Have you ever posted a reader comment on Portland Communique?
Only two out of the 173 respondents skipped this question. Of those who answered, 85 -- or 49.7% -- said they had posted a reader comment.
If so, how often do you post reader comments on Portland Communique? (Leave blank if you answered 'no' or 'not sure' to the preceding question.)
Only 90 respondents answered this question. Of those, 33 -- or 36.7% -- said they posted a comment less than once a month.
If not, why not? (Leave blank if you answered 'yes' to Number 9 above.)
Only 84 respondents answered this question. Of those, 41 -- or 48.8% -- chose a personalized response other than the defaul choices of "not interested" or "don't know how."
To which categories on Portland Communique do you pay the most attention? (Select all that apply, or select 'all of the above' if need be.)
Only two of the 173 respondents skipped this question. Of those who answered, 115 -- or 67.3% -- chose the 2004 Mayoral Campaign category, making it the most popular category.
Do you subscribe to the daily email updates?
Only two of the 173 respondents skipped this question. Of those who answered, a whopping 159 -- or 93% -- said they do not subscribe to the daily email updates.
Do you subscribe to the RSS feed? (If you don't know what an RSS feed is, select 'no' as your response).
Only two of the 173 respondents skipped this question. Of those who answered, a whopping 147 -- or 86% -- said they do not subscribe to the RSS feed.
Would you consider paying a small fee to subscribe to an RSS feed which offered full-text items rather than just excerpts? (If you don't know what an RSS feed is, select 'not sure' as your response.)
Only two of the 173 respondents skipped this question. Of those who answered, 89 -- or 52% -- said they were not sure if they would pay a fee for full-text RSS feeds.
Have you ever purchased any Portland Communique merchandise from the online store?
Only two of the 173 respondents skipped this question. Of those who answered, a massive 166 -- or 97.1% -- said that had never purchased any such merchandise.
If so, what did you purchase? (Select all that apply.)
Only six respondents answered this question. Of those, 3 -- or 50% -- had ordered one or more books.
If not, why not?
Of the 173 respondents, 162 answered this question. Of those, 108 -- or 66.7% -- said they are not interested in purchasing such merchandise.
Have you ever purchased advertising space on Portland Communique?
Only two of the 173 respondents skipped this question. Of those who answered, 162 -- or 94.7% -- said they had not purchased such advertising space.
If not, would you ever consider purchasing advertising space on Portland Communique?
Of the 173 respondents, 163 answered this question. Of those, 60 -- or 36.8% -- said they would not consider purchasing such advertising.
Have you ever made a financial contribution to Portland Communique?
Of the 173 respondents, 168 answered this question. Of those, a massive 138 -- or 82.1% -- said they have never made such a contribution.
Would you be willing to commit to a regular monthly contribution to Portland Communique?
Of the 173 respondents, 168 answered this question. Of those, 60 -- or 35.7% -- said they would be willing to make a such a regular monthly contribution.
If so, how much would you be willing to contribute on a regular monthly basis?
Of the 173 respondents, 80 answered this question. Of those, 33 -- or 41.2% -- said they would be willing to contribute $10 on a regular monthly basis.
If not, why not?
Of the 173 respondents, 80 answered this question. Of those, 35 -- or 42.7% -- said they are not able to commit to a regular monthly contribution.
If you have any additional comments you would like to provide, please enter them here. Make sure you do not provide any personal or identifying information if you do not want to pass such information along.
Of the 173 respondents, 55 availed themselves of this opportunity to provide additional comments of some sort.